How I got here.
Head Content Strategist, GTM, SAP Design (2017)
Led content strategy for the newly established SAP Design. Refreshed core messaging. Helped develop brand extension. Co-project management for build out of key digital assets like websites. Defined social media strategy, strategy for content like case studies. Chief copy writer. Co-led all PR/marketing efforts.
Head Content Strategist, Design & Co-Innovation Center, SAP Design (2016)
Worked with high-profile, high-powered SAP clients on strategic co-innovation initiatives. UX researcher and content strategist on award-winning projects. Drove thought leadership initiatives, created and co-authored key thought leadership content. Led the team’s global content and social media strategy.
Marketing Director (2014-2016)
Led initiative to re-imagine the way people receive, interact with and consume AgResource’s digital products. Developed new brand identity, led content, marketing, PR efforts. Co-designed new website and backend content management system. The result redefined, rejuvenated and repositioned the company to compete for a larger pool of potential clients. Seven months after launch, the company saw:
University of Wisconsin-Madison
BA, Human/Economic Geography (2010-2014)
BA, Politics and Policy in the Global Economy (2010-2014)
Stand up on a surf board
“Coach” group of Stanford undergraduates working on a design-led innovation project
Win a slew of design awards (incl. Red Dots!); do my part to make enterprise software sexy
Live "the life" as a globetrotting digital nomad.
Tackle first major project
Co-author paper with Rio de Janeiro-based BRICS Policy Center exploring Chinese influence in Africa
National youth correspondent during 2012 US Pres election
21% increase in paying readership
1,650% increase in web traffic
Explore Brazil's favelas (with military escorts)
1) Co-run NGO that let me 2) travel the world setting up computer labs and 3) write about food + tech, all while 4) helping bridge the digital divide
Win National "Best in Show" award while News Editor for The Daily Cardinal
Tour the N. American Great Plains with a big branded yardstick.