How I got here.

2017

2016

2015

SAP Design

Head Content Strategist, GTM, SAP Design (2017)

Led content strategy for the newly established SAP Design. Refreshed core messaging. Helped develop brand extension. Co-project management for build out of key digital assets like websites. Defined social media strategy, strategy for content like case studies. Chief copy writer. Co-led all PR/marketing efforts.

AgResource

Head Content Strategist, Design & Co-Innovation Center, SAP Design (2016)

Worked with high-profile, high-powered SAP clients on strategic co-innovation initiatives. UX researcher and content strategist on award-winning projects. Drove thought leadership initiatives, created and co-authored key thought leadership content. Led the team’s global content and social media strategy.

Marketing Director (2014-2016)

Led initiative to re-imagine the way people receive, interact with and consume AgResource’s digital products. Developed new brand identity, led content, marketing, PR efforts. Co-designed new website and backend content management system. The result redefined, rejuvenated and repositioned the company to compete for a larger pool of potential clients. Seven months after launch, the company saw:

 

2014

University of Wisconsin-Madison

BA, Human/Economic Geography (2010-2014)

BA, Politics and Policy in the Global Economy (2010-2014)

Stand up on a surf board

“Coach” group of Stanford undergraduates working on a design-led innovation project

Win a slew of design awards (incl. Red Dots!); do my part to make enterprise software sexy

Live "the life" as a globetrotting digital nomad. 

Tackle first major project

Co-author paper with Rio de Janeiro-based BRICS Policy Center exploring Chinese influence in Africa

National youth correspondent during 2012 US Pres election

2013

2012

  • 21% increase in paying readership

  • 1,650% increase in web traffic

....

Explore Brazil's favelas (with military escorts)

1) Co-run NGO that let me 2) travel the world setting up computer labs and 3) write about food + tech, all while 4) helping bridge the digital divide

Win National "Best in Show" award while News Editor for The Daily Cardinal

highlights
juicy details

Tour the N. American Great Plains with a big branded yardstick.