How I got here.
2017
2016
2015
SAP Design
Head Content Strategist, GTM, SAP Design (2017)
Led content strategy for the newly established SAP Design. Refreshed core messaging. Helped develop brand extension. Co-project management for build out of key digital assets like websites. Defined social media strategy, strategy for content like case studies. Chief copy writer. Co-led all PR/marketing efforts.
AgResource
Head Content Strategist, Design & Co-Innovation Center, SAP Design (2016)
Worked with high-profile, high-powered SAP clients on strategic co-innovation initiatives. UX researcher and content strategist on award-winning projects. Drove thought leadership initiatives, created and co-authored key thought leadership content. Led the team’s global content and social media strategy.
Marketing Director (2014-2016)
Led initiative to re-imagine the way people receive, interact with and consume AgResource’s digital products. Developed new brand identity, led content, marketing, PR efforts. Co-designed new website and backend content management system. The result redefined, rejuvenated and repositioned the company to compete for a larger pool of potential clients. Seven months after launch, the company saw:
2014
University of Wisconsin-Madison
BA, Human/Economic Geography (2010-2014)
BA, Politics and Policy in the Global Economy (2010-2014)
Stand up on a surf board
“Coach” group of Stanford undergraduates working on a design-led innovation project
Win a slew of design awards (incl. Red Dots!); do my part to make enterprise software sexy
Live "the life" as a globetrotting digital nomad.
Tackle first major project
Co-author paper with Rio de Janeiro-based BRICS Policy Center exploring Chinese influence in Africa
National youth correspondent during 2012 US Pres election
2013
2012
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21% increase in paying readership
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1,650% increase in web traffic
....
Explore Brazil's favelas (with military escorts)
1) Co-run NGO that let me 2) travel the world setting up computer labs and 3) write about food + tech, all while 4) helping bridge the digital divide
Win National "Best in Show" award while News Editor for The Daily Cardinal
highlights
juicy details
Tour the N. American Great Plains with a big branded yardstick.
