top of page

How I got here.




SAP Design

Head Content Strategist, GTM, SAP Design (2017)

Led content strategy for the newly established SAP Design. Refreshed core messaging. Helped develop brand extension. Co-project management for build out of key digital assets like websites. Defined social media strategy, strategy for content like case studies. Chief copy writer. Co-led all PR/marketing efforts.


Head Content Strategist, Design & Co-Innovation Center, SAP Design (2016)

Worked with high-profile, high-powered SAP clients on strategic co-innovation initiatives. UX researcher and content strategist on award-winning projects. Drove thought leadership initiatives, created and co-authored key thought leadership content. Led the team’s global content and social media strategy.

Marketing Director (2014-2016)

Led initiative to re-imagine the way people receive, interact with and consume AgResource’s digital products. Developed new brand identity, led content, marketing, PR efforts. Co-designed new website and backend content management system. The result redefined, rejuvenated and repositioned the company to compete for a larger pool of potential clients. Seven months after launch, the company saw:



University of Wisconsin-Madison

BA, Human/Economic Geography (2010-2014)

BA, Politics and Policy in the Global Economy (2010-2014)

Stand up on a surf board

“Coach” group of Stanford undergraduates working on a design-led innovation project

Win a slew of design awards (incl. Red Dots!); do my part to make enterprise software sexy

Live "the life" as a globetrotting digital nomad. 

Tackle first major project

Co-author paper with Rio de Janeiro-based BRICS Policy Center exploring Chinese influence in Africa

National youth correspondent during 2012 US Pres election



  • 21% increase in paying readership

  • 1,650% increase in web traffic


Explore Brazil's favelas (with military escorts)

1) Co-run NGO that let me 2) travel the world setting up computer labs and 3) write about food + tech, all while 4) helping bridge the digital divide

Win National "Best in Show" award while News Editor for The Daily Cardinal

juicy details

Tour the N. American Great Plains with a big branded yardstick.

bottom of page