Head Content Strategist, GTM, SAP Design, 2017

Led content strategy for the newly established SAP Design. Refreshed core messaging. Helped develop brand extension. Co-project management for build out of key digital assets like websites. Defined social media strategy, strategy for content like case studies. Chief copy writer. Co-led all PR/marketing efforts.

 

Strategist, Design & Co-Innovation Center, 2016

Worked with high-profile SAP clients on strategic co-innovation initiatives using design thinking methodology. UX researcher on award-winning projects. Contributed to thought leadership initiatives, co-authored key thought leadership content. Led the team’s global content and social media strategy.

Finally stand up on a surfboard.

Coach group of Stanford d.school undergraduates through design-led innovation project 

On SAP team that wins a slew of design awards (including Red Dots!); do my part to make enterprise tech sexy

Move to the Bay Area

Discover design thinking, realize I'd been doing it for years

Hitch-hike through Patagonia.

Explore Rio's favelas.

Live "the life" as a freelancing digital nomad

Marketing Director, 2014-2016

Led initiative to re-brand and re-think the way people receive, interact with and consume AgResource’s digital products. Developed new brand identity, content strategy, marketing campaigns. Co-designed new website and backend content management system. The result redefined, rejuvenated and repositioned the company to compete for a larger pool of potential clients. Seven months after launch, the company saw:

  • 21% increase in paying readership

  • 1,650% increase in web traffic

Tackle first major project:

BA Human/Economic Geography, 2014

 

BA International Studies: Politics and Policy in the Global Economy, 2014

My strengths.

brand strategy
content strategy
copywriting
design thinking
project management
design research